“The only thing we have to fear is fear itself.” Some people don’t want to dive into social media such as Facebook, a blog or Twitter. It’s the fear, the fear of coming face to face with people bashing your business. Here’s the thing. People are talking about you whether you listen or not. “What […]
Why use social media for your business? Read More »
Universities and their professors are one of the greatest resources for journalists. My husband frequently calls Arizona State University, the University of Arizona and our community college system. One of the school media contacts established a good working relationship with him. When she recently pitched a story that on its face seemed to be lacking,
A Higher Level of Media Relations Read More »
Here’s an example of how being married to a television reporter gives me insight to the other side of marketing and communicating. The president of a public relations firm sent him an email pitch with the subject “Fabulous Local Story.” Before long, my husband scheduled two shoots: one in town and one out of town. While finishing up
What Reporters Want — And It’s Not A Regift Read More »
