These Tweets are common from the media: “Tonight on [station name].” That line is followed by a tease to get you to watch or listen to an upcoming newscast. The Tweet ends with “Plus video you have to see!” If a Tweet successfully persuades you to watch a newscast or visit a website, that might […]
Twitter is more than just a tease Read More »
On Friday, Keith was on a Business Wire panel talking with PR pros about social media. Time was spent talking about building relationships with members of the media through Facebook and Twitter. Then someone asked if reporters are still open to getting to know communicators face to face. Coffee at Starbucks, anyone? Most media probably
Business & Media: Making Friends Face to Face Read More »
Our guest blogger is Bruce Richardson, a friend and former colleague who has managed and led corporate communications and media relations functions at two Fortune 500 companies and a federal regulatory agency. A few years ago I was invited to lead a roundtable discussion at our local IABC chapter. My assigned topic was media relations.
A Boy Scout’s Guide to Effective Media Relations Read More »
A mother goes to thank students in a classroom for making a difference in her life. An ice cream store offers free goodies to men and women who work to protect and serve. An eight-year-old helps save the environment. The media might not be interested in sending both a reporter and photographer to cover events
Getting your business on TV might mean NOT planning ahead Read More »
One of my most perplexing relationships is with my smartphone. In the morning, it updates me on the day’s weather. It keeps me organized and allows me to instantly share my thoughts on social media. Email and the latest news are just finger taps away. My phone lets me capture pictures and video that my
Smartphone Zombies Read More »
Starting with a subject line that includes 21 words Trying to spark coverage by diving into complicated stock holdings and land deals that would take journalists half-hour specials to explain Screaming an opposing candidate is putting someone at risk without offering an interview with one of those people supposedly at risk Putting at the top
The 10 Best Ways to Get The Media to Ignore Your Political Press Release Read More »
Some pitches hold more significance than business or the bottom line. Groups often send emails to media to raise awareness about health issues. It seems many months are called an “awareness month.” Pitching these stories effectively may be most important of all. Lives are at stake, not necessarily money. Unfortunately, too often, the emails are
Improving Lives One Pitch at a Time Read More »
Technology is wonderful. It allows PR pros to be completely connected. It allows the media to broadcast their reports from nearly every corner of the Earth. But depending on technology too much to sell your client can get your email deleted faster than a satellite signal. Take the email someone with a New York area
Publicizing Business: The Sky Has Its Limits Read More »
What can a minute and 54 seconds do for a PR pro’s client? Six weeks ago, my husband, Keith, aired a story about a Phoenix company trying to turn “greener” in the environmental sense. The story aired in July and lasted 1:54. With so many sources of news, you might think a local environmental story
Promote Your Product in Less Than Two Minutes Read More »
I often write about poor PR pitches to the media. So let’s discuss one that got the job done for the reporter, PR firm and firm’s client. Mike is from a New Jersey PR firm. He addressed the reporter by name. He started his pitch with a short paragraph not about his client but about
PR Mike! You just hit a bullseye! Read More »
