Take the public relations pro who starts off her email: “I have some timely story ideas that your viewers might have interest in hearing more about. Any of the story ideas listed below can work well for in-studio interviews or packaged segments. Please let me know if you have interest in booking. Thanks in advance […]
Zero in on one great pitch at a time Read More »
The media is coming! The media is coming! Now that it seems you’ve persuaded a reporter to come cover your product, who is facing the camera? In most cases, at least one interview is already set. Otherwise the reporter might be heading elsewhere. But if you don’t game plan further, the game can get away
How many interviews should you offer a reporter? Read More »
Now that benefits open enrollment is coming up, benefits communications are top-of-mind for lots of companies. But communicating about benefits shouldn’t be a once a year deal. Too often, companies treat benefits like a dirty little secret. It’s an icky topic that no one dares talk about because let’s face it. Benefits can be complicated
Death, Taxes and Open Enrollment Read More »
Keith’s take in a 1:48. Click here! Subscribe via email to our blog, join us on Facebook & follow us on Twitter.
Video: Business Wire – Does Your Tweet Count? Read More »
A timely topic these days involving children is bullying. Stories of bullying leading to tragic circumstances seem to be appearing on a regular basis across the country. This is an important issue and many experts, from many different points of view, could address it. A recent email pitching bullying experts to the media missed the
