March 2011

My husband Keith, a PHOENIX TV reporter, received a mass email pitch about a FLORIDA home for sale. Or maybe the angle was about the real estate firm now using social media? Either way, the email was off on many levels: There was nothing personal about it. The pitch could just have been a junk […]

Do you ever think about the way you pitch your clients’ stories to the media as an extension of their brands? I like to think of what a brand is in a sensual way. (Don’t get the wrong idea – stay with me here.) Think of a brand as a tactile experience. It’s everything you