April 2011

A reporter overhears a co-worker say he faced a savvy PR person. Now this is news. Ears perk up. Most hard-nosed journalists prefer to complain about peeps in the PR world rather than give them credit. So this conversation sparks discussion. An employee got in trouble and the reporter wanted an on-camera interview with the employer. A […]

The discussion of assembling high speed rail lines across Arizona’s desert is not new. But the state recently passed a new plan of action and a group called Arizona PIRG wanted the media to hear more about the possibility of fast tracks. Two forces were moving against this effort:  The media has heard much of this before.