Internal Communications: It Shouldn’t Be A One-Night Stand
Then I realize, she’s looking for the one night-stand approach to communications. Collateral candy.
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October 2011
A Small Business Video Turns Into Monkey Business
He no doubt will steal the show.
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Healthcare: Our 139-Mile Trip To Shoot A Medical Video
Yes, the shoot required us to make a 139-mile round trip. But shooting a video about healthcare in a hospital is worth the wait compared to bringing a camera into someone’s conference room.
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Media Relations: Do You Agree With These Thoughts About Local News?
More people may have responded to that blog than any other I’ve recently written.
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Video: When Clients Want Something Short, Sweet and Simple
We love storytelling. But some clients want to tell their story in a short, sweet and simple video. Here’s an example. http://www.youtube.com/watch?v=jsAyNxEzHLs
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Social Media: Is Twitter Scooping Live TV?
Journalists and especially newsroom managers can’t consider social media a footnote, a sideshow or simply a spot to post links to last night’s news.
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Media Training: Don’t Let Famous People Fumble
When celebrities go off script and give interviews, isn’t there someone to review the talking points?
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Public Relations: The Man With The Bulletproof Brand
He was a CEO whose company seemed more defined by its magic than its money.
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Public Relations: Is Apple Too Good For Its Own Good?
The PR machine fuels itself. But did the machine sputter a bit this time because Apple is too good for its own good?
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