Public Relations and Social Media: How to convey bad news to customers
Other businesses should take a similar approach if the shoe is ever on the other foot.
Public Relations and Social Media: How to convey bad news to customers Read More »
January 2012
Did you see this reporter’s live shot on media training and social media?
[vimeo]http://vimeo.com/35699417[/vimeo]
Did you see this reporter’s live shot on media training and social media? Read More »
Star Wars, dogs and expanding your universe with video
Four days later, the video includes almost seven million views
Star Wars, dogs and expanding your universe with video Read More »
Public Relations: Handling Customer Emergencies
When someone walks in still in “calm” mode and respectfully explains your company’s slip-up is costing him both time and money, solve it.
Public Relations: Handling Customer Emergencies Read More »
Why you should beta test your communications
Whether you’re communicating a new company program or marketing a new product, someone from your target audience can provide invaluable feedback before they see the final email or the shiny new brochure along with everyone else.
Why you should beta test your communications Read More »
Indiana Jones and the lost art of public relations
Give your front line employees some authority to make simple decisions that require mostly a strong dose of common sense.
Indiana Jones and the lost art of public relations Read More »
The Flip Side’s video on the BBB’s concerns about some SEO services
[vimeo]http://vimeo.com/34281227[/vimeo]
The Flip Side’s video on the BBB’s concerns about some SEO services Read More »
Public Relations: Costco shows social media isn’t the only real time solution
Businesses can still use good ‘ole fashion techniques to prove they’re listening.
Public Relations: Costco shows social media isn’t the only real time solution Read More »
Target and Breastfeeding: How to Communicate a PR Problem Internally
Get the word out to your employees quickly.
Target and Breastfeeding: How to Communicate a PR Problem Internally Read More »