The Flip Side of the pitch: spreading the news to employees
The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.
The Flip Side of the pitch: spreading the news to employees Read More »
March 2012
Using your location to enhance your pitch to journalists
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
5 tips on choosing who at the company should give interviews
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »
5 things to move when shooting video (#5 is fake pheasants)
Missing these items sometimes is easy.
5 things to move when shooting video (#5 is fake pheasants) Read More »
Attracting the attention of bloggers and journalists
Sometimes your business must position itself as a voice on an indirectly related news event or trend.
Attracting the attention of bloggers and journalists Read More »
Listen to us speak on how to increase your chances of obtaining media coverage
Identifying your company’s newsworthy story angle
Listen to us speak on how to increase your chances of obtaining media coverage Read More »
Watch our video shot nearly one mile underground
Properly preparing for an experience of a lifetime
Watch our video shot nearly one mile underground Read More »
14 ways to get a reporter to quickly delete your pitch
The following 14 phrases are from real emails I received from PR pros who wanted me to cover their stories.
14 ways to get a reporter to quickly delete your pitch Read More »
Why newsrooms can’t help but brag
I want news stations offering me something no one else can.
Why newsrooms can’t help but brag Read More »