Media Relations: PR Pros Should Not Engage In Threesomes
I stand by my decision.
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April 2012
Media Relations: Reasons You May Want To Pitch Your Story Idea A Different Day
No matter how strong your story pitch to the media, you may get pushed aside for the following reasons.
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Media Relations: Businesses And PR Pros Can Learn From How Walmart Is Handling The New York Times
Media Relations and Crisis Communications: What we like and don’t like about how Walmart handled The New York Times story.
Media Relations: 11 Reasons I Miss Local News During Sweeps
Listening to the motivational speech during the morning editorial meeting about how crucial ratings is this time around. Watching promos that are better than the special reports themselves. Brainstorming sessions to find the best alliteration for a graphic. News directors exiting their offices an hour before a newscast, standing over a producer’s shoulder,
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Crisis Communications: The Fish Must Play A Long-Term Game Plan
Ozzie and the Marlins, to steal another baseball cliché, must stay ahead of the pitch.
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Media Training: Businesses And Politicians Can Learn From Javelinas
Javelinas lost control of messaging long ago.
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Media Training: Talk To Bloggers And Journalists Even If Your Hair Is Full Of Shampoo
If you want media attention, re-arrange your schedule. Do some quick thinking. Don’t miss an opportunity.
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Employee Communications: 15 Techniques For Businesses To Take Advantage Of Video Internally
Remember: Videos should be interesting, entertaining, engaging, lively, well-produced and easy to find.
Businesses: Use Props For The Media
Be comfortable or the prop backfires.
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