Shooting Video: Make Them Beg For More Instead Of Less
Consider videos more of a headline than a two-page, in-depth newspaper story.
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June 2012
Media Relations: Rehab Centers Can Help Nurse The News Back To Health
Rehab facilities should open their doors when appropriate and ensure the media and other outlets on the internet realize the centers and their patients can deliver important and often timely healthcare related stories.
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Not Tonight, Honey. I Have A Social Media Headache.
Instead of inventing something unheard of, the world’s creative minds seem content riding the same social media wave by adding slight changes and calling their copycat concepts different names.
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Serving Up Media Relations For Restaurants
Restaurants thinking strategically can supply the media and internet with other types of news stories.
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Copywriting: You Sometimes Really Only Need A Few Inches
What I often find is a blogger hammering home the same point over and over.
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Shooting Video: Before Getting A Room, Ask For A Picture
Why begin a shoot looking through a lens of uncertainty especially if the subject of the video must urgently move on to another meeting?
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Do We Actually Do Business With Facebook Fan Pages We’ve Liked?
I tell him I still think if his Facebook page offers useful information on a regular basis, clients and potential ones will view him as a hub of expert advice and a leader.
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