Media Relations: A Brush With Fox10
Fox10 in Phoenix shoots a story with our client about his toothpaste collection from around the world.
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July 2012
The Flip Side’s Video On A Business That SCORED
KVZ Sports, a Phoenix company making action sports gear in the USA, works with a nonprofit association dedicated to helping small businesses get off the ground, grow and achieve their goals through education and mentorship.
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Media Relations: Let’s Give Them An Exclusive To Talk About
Did NBC get something significant that no else got?
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On This Social Media Journey, We Won’t Stop Believin’, But …
To me, strategically scheduling social media presents too many shades of grey.
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Media Relations: No Jacket Required For Our Client On 12 News
When the media interviews you, dressing for success means dressing properly for the occasion.
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Media Relations: 12 News Interviews Our Client: See Steve Stand In The Newsroom
You should appear natural on live TV, but newsroom live shots are anything but natural.
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Media Relations: Good Morning Arizona Interviews Our Client: See Steve’s Suit
This is our client Steve. See Steve’s Jacket: I’ve seen TV guests wear jeans and polo shirts. Some appearances may justify such clothes. But Steve was discussing a very serious subject. This was not a moment to go without the jacket. Steve is on set, when TV anchors typically where jackets. So Steve doesn’t look
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Leadership Communications: Let’s Get Visible
Visibility. It’s one of the most powerful forms of informal communications and it delivers a mighty message: I care. I’m here. Talk to me.
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Crisis Communications: Don’t Run So Far Way
If you really want to get a fair story during a case of crisis communications, then open your doors and grant an interview with a spokesperson who I assume gets paid for more than typing out spin.
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Crisis Communications: Why We Didn’t Send The Media A Statement (Part 2)
Business owners might legitimately ask themselves why they should self-identify themselves when the TV station is not.
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