Responding quickly is important, but responding too quickly without thinking matters through can make the case unnecessarily complicated.
Crisis Communications: Why We Didn’t Send The Media A Statement (Part 1) Read More »
The problem is too many TV stations don’t decipher between legitimate storms and a few swaying trees and often insist on drenching us with coverage no matter how many snowflakes settle on the ground.
Why The Media Gets Hot And Bothered Over Weather Read More »
When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.
Media Relations: You Should Know A Reporter’s Shift Read More »
Fairmont Hotels responded. Impressive. They responded in two minutes. More impressive.
Public Relations: Did Twitter Save Me $50 When I Slept Over And Saw Fireworks? Read More »
TV reporters often have a select few photographers they hope to work with when they walk through the door. How could Joe Peters not be on my list?
The Media: A Photojournalist And Good Guy Who Needs Your Prayers Read More »
What’s so important about being first?
Media Relations: TV News Is Not Love At First Sight Read More »
Before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada’s virtues.
Oh Canada! For Public Relations Pros, This Is A Great Move! Read More »
