Imagine the challenges healthcare companies face when trying to share in short, interesting sound bites their complex stories.
What I Learned From Media Training With A Healthcare Company Read More »
A few rain drops did not stop us from shooting video in unusually cool Arizona temperatures. The umbrella is not for me. It is to protect the camera … of course.
Shooting Video Rain Or Shine Read More »
For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90
For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90 Read More »
Arithmetic shows making a second phone call paid off.
For Consumers: A Second Phone Call Saved Us More Than $900 Read More »
Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5
Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5 Read More »
I recommend making a choice and focusing on one important theme.
Media Training: Don’t Let Your Speech Get Stuffed Read More »
In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do. Such is not always the case.
Response To Our Blog On Media Training And Bill Clinton’s Speech Read More »
Hit the pink elephant in the room head on. Don’t pretend she’s not standing there. Everyone is thinking it.
Media Training: Bill Clinton Shows Businesses Why They Must Address Their Critics Read More »
As much as people discuss the importance of story telling and personalizing video, we don’t see corporations shifting strategies as much as we hope.
Video Production: Stop Always Sticking The CEO In Front Of The Camera Read More »
You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look.
Media Relations: Don’t Make Journalism A Back-Up Plan To Acting Or Modeling Read More »
