Take It From A Reporter: Some PR Pros Are Stuck In Past
If you write “For Immediate Release,” I assume you still type “www” before URLs and get your oil changed every 3000 miles.
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October 2012
Shooting Video With The BBB At Take Charge America
Take Charge America is a non-profit financial education and credit counseling organization.
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Media Relations: Apple Offers You More Than New Toys
Apple live streamed a special event introducing new products including the iPad mini. Companies can learn the following from the presentation: Provide journalists with visual, simple graphics. Consider other visuals to provide before journalists arrive at your door. Provide journalists simple bullet points highlighting your key messages. Don’t fear using props to visually drive home
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Media Training: Breaking Down The Debate For Businesses
Both men tried to bridge back to the economy. Businesses should try practice bridging to key messages no matter the question.
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Personal PR: We Don’t Want To See, Hear Or Smell This
We recently saw, heard or smelled the following examples of violating our personal PR list:
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Public Relations: We Saw Companies Commit These 7 Sins
Don’t cold call people on their cell phones. That does not make you business savvy. That makes you annoying.
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Public Relations: Six Businesses Which Did The Little Things Right For Us
In business, the little things matter. The following businesses did the little things for us that made a big impression in regards to good public relations: Mastro’s Ocean Club called to ensure we enjoyed our dinner the night before. Could your business make similar follow-up phone calls? Anthropologie took the extra step when packaging a gift
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After Appeal And Letter, Health Insurance Company Offers Coverage
Healthcare is a significant issue affecting Americans. After writing our blog, others shared their stories. Social media allows us to collaborate on our discussions and realize we often share experiences.
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Media Training And The Second Presidential Debate: “After A While, It’s Cheesy. Just Answer The Question.”
Many media trainers like telling journalists “great question.” But I think after a while, it’s cheesy. Just answer the question.