November 2012

Social Media: Twitter And I Are Going Through A Rough Patch

I’m at a crossroads with Twitter. The relationship was practically love at first sight. I held her hand tight back when my former colleagues in the newsroom mocked me for all our fun. They didn’t get us. They thought we were stupid. This was before promoted Tweets, before news outlets felt obligated to tease us […]

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Media Relations: This Proves There’s No Rhyme Or Reason How Media Might React To A Pitch

I contacted several members of the local media, letting them know I knew someone in town with several friends and relatives impacted by the storm Sandy. I figured many people could share a similar story. But I also remembered how often I and former co-workers in years past had searched for similar, local tie-ins to

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