One Of The Best Ways To Shine At Public Relations
Some companies forget customers are one of the most important parts of public relations.
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May 2013
Shooting Video: YouTube’s Big Three … Numbers
72 hours of video are uploaded to YouTube every minute
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WATCH THIS: Is A Call To Action Really That Critical?
Keith Yaskin of The Flip Side Communications in Scottsdale, Arizona and Duncan Matheson, President and co-founder of BissettMatheson Communications in New Brunswick, Canada, discuss if a call to action is really critical.
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21 Ways For Businesses To Use Video
What are your ideas for businesses to use video?
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Speaking About Media Relations In British Columbia
While speaking about the media at a conference in Victoria, British Columbia, Keith talks with Dave Christiansen of CMS, which provides crowd management services for large events and venues.
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Setting Up Lights For Video Shoot At Aereospace Facility
Keith sets up lights at an aerospace facility while Nick waits for the video shoot to begin.
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iPR: Apple’s Tax Controversy Offers Fruitful Lessons For Businesses
iPR can end up slicing stories differently than predicted.
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Media Relations: Should You Pitch Unrelated Ideas During Days Of Big Breaking News?
The bottom line is breaking news is both a barometer for when to pitch ideas and when to wait for a better day.
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Shooting Video At Aerospace Facility
We woke up at 4:45am and drove 88 miles round trip for this shoot. We grabbed Starbucks on the way back.
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Public Relations: Amy’s Baking Company Reminds Us It’s Business, Not Personal
The lesson is that even if customers slap you verbally, business owners must take the high road.
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