Personal connections are getting weaker as people become clouded with the notion that it is okay to not return emails or voicemails. Social media has invaded our networks, our lives, the fabric of our collective consciousness.
Dear Social Media: I Need My Space Read More »
The Flip Side provides public relations for Steven Adelman. [youtube]http://youtu.be/JgSBDEcMpvU[/youtube] [youtube]http://youtu.be/I49tTytjvqI[/youtube]
Public relations should not be spin. An audience already anticipates that and has a pre-existing condition called suspicion. Surprise them by reminding them what you do right and showing a willingness to accept and correct what you do wrong.
Is PR About Quickies Or Something Long Term? Read More »
Our Video For The BBB About An Ad Agency
Our Video For The BBB About An Ad Agency Read More »
We understand changing a work atmosphere starts with changing work culture, but let us shoot for the stars and pitch some ideas most executives would never consider. But we dare you to run these ideas up the corporate ladder.
Employee Communications: Crazy Work Ideas Read More »
The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
VIDEO: TV Reporter: PR Pros Don’t Always Get It Read More »
Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
VIDEO: Could Calling The Media Backfire? Read More »
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and pitch selectively.
Media Relations: Driving Straight For The Jugular Read More »
Some Of The Silliest Stories I Covered In TV News… Farmers worrying the government might tax them for cows passing gas
Some Of The Silliest Stories I Covered In TV News Read More »
