A couple entertains clients at an upscale restaurant. The table finishes a bottle of wine priced in the $100 range. The husband tells the restaurant to bring another bottle of the same but there are no more. So he says bring something comparable. Some time later, this man and I discuss poor service. He serves […]
Public Relations: Customers Turn Tables On Restaurant Read More »
The Flip Side created this video.
WATCH: Video Production: Some Veterans On Streets 30 Years Read More »
We were driving back from a meeting and heard the piña colada song on the radio. It struck me yet again how often to this very day stations continue to play that song. It interests me how some elements of pop culture are here to stay no matter how many decades may pass. We continue
Video Marketing: The Lesson Of The Piña Colada Song Read More »
Strategically, a time might present itself to let loose. But the brief joy you feel by telling someone off via the media might not help achieve a happy ending later on.
Media Training: The Rule Is Keep Your Cool Read More »
People in public relations work so hard trying to craft the perfect pitches to journalists, writers and bloggers, we sometimes forget ever industry includes amateurs and bozos.
Public Relations: Some People Who Conduct Interviews Are Boneheads Read More »
People respect those who apologize.
Public Relations: Everyone Needs A CAO: Chief Apologizing Officer Read More »
This time, I drove up to conduct media training for an organization the media seem to regularly quote regarding various controversies.
Media Training In Flagstaff To Prevent Interview Gaffes Read More »
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We are shooting a video discussing the significance of locating public transportation near communities, creating a lifestyle less dependent on cars.
Video Production: Shooting A Story About Location And Transportation Read More »
Pardes Jewish Day School in Phoenix asked us to edit a save-the-date video for an upcoming fundraising event. The school believed a video might grab attention more than a traditional save-the-date email.
Video Production: This We Did Create To Help School Save The Date Read More »
