Public Relations: Don’t Get Too Wild
Do you want your brand portrayed this way to the public?
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November 2013
Media Training: No Peeing Wearing Microphones
Staying alert of microphones when working with the media is more important than ever before.
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Video Production: A Simple Way To Save Time
Business videos are not ambush interviews.
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Public Relations: H&M’s Strategy On Wages
What do you think of H&M’s approach regarding a “living wage”? Read this HuffPost.com story. Also, read this from H&M’s newsroom. How does what a company pays its employees impact its public relations? How are Walmart and McDonald’s handling the debate over their employee pay?
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Employee Communications: No Reply At All
Leaders: Ask yourselves what message you are sending to employees when you do not acknowledge their emails or voicemails. What assumptions might they make if they do not hear back from you? What does it say about your company culture if this is the norm? How might this behavior impact engagement?
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Public Relations: Walmart Wins This One
In its one-on-one battle with actor Ashton Kutcher on Twitter, Walmart wins. Here’s why:
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Public Relations: Company’s Newsroom Makes News
Newsrooms should be multimedia meccas with company stories, videos and photos. But SAS, a North Carolina-based software company, shows there are many ways to make a newsroom interesting and newsworthy.
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Media Training: Sony Shows The Power Of Props
We can recall only one or two times during media training when someone used a prop to enhance their interview or media appearance.
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Video Production: Dog Day Afternoon
Keith shoots video of a Golden Retriever named Caesar as part of a company’s recruting video. The video is sharing its story through the eyes of an employee, showing her home and work life.
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