Video Production: Beyond A Shadow
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December 2013
Video Production: Could You Give Me A Lift?
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Crisis Communications: Target Must Tread Carefully With Its Confidence About PIN Data
In the company’s effort not to create panic, it must still lay out the realistic possibilities for customers
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Media Training: You’re Probably No Matthew Perry
If you show up on the local channel or cable news, be careful before ridiculing the other guest as Santa or a Peter Pan believer.
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Public Relations: Some Media Scared And Lazy, Not Busy
PR pros without newsroom experience may have suspected some of this. You don’t dare speak it publicly
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Video Production: Hot And Saucy! Kissing On Camera?
The two can’t get enough of each other.
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Employee Communications: Talk Amongst Employees
Keeping it real but simple and informal is what employees will tend to remember.
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Media Training: Tips When Employees Screw Up
Make someone available to talk with the media. Don’t hide behind “no comment” or lame, emailed statements. Apologize and share your disappointment in strong, genuine terms. Apologies won’t satisfy everyone, but they often stop problems before they snowball into something out-of-control. Explain how this happened. Otherwise, the rumor mill starts churning and speculation
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Public Relations: Ways To Prepare Clients For Heartbreak
The following steps may help clients better understand your efforts even when your hard work does not land media coverage.
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Video Production: Our Video “A Chair Saving Lives”
Jeffrey Isquith, founder and CEO of Ballistic Furniture Systems, says his company has developed an industry-first ballistic barrier system for furniture used by the general public.
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