Media Training: Hillary’s Stump Speech Stumble
The lesson: Practice focusing on two or three key messages to prevent deviating and making misstatements that might haunt you.
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October 2014
Media Training: Jimbo Fisher’s Fumble
The lesson to learn from Florida State Coach Jimbo Fisher: Always brace for tough questions no matter the environment.
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General Motors Drives Past Pink Elephant
Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least acknowledge, if with only one sentence, the giant pink elephant stumbling around the room.
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Five Reasons You Need PR Even When Sales Are Good
For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with this mindset should reconsider PR.
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Split On Dairy Queen’s Data Breach Response: Grade C
Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.
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Four Facebook Video Facts
“Since June there has been an average of more than 1 billion video views on Facebook every day.” Source: Facebook “Now more than 65% of [Facebook] video views are on mobile.” Source: Facebook “And with an update [rolled out in Sept.], people will be able to see how many views a video on Facebook has
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Ventures In Video Production: Arizona State University
Keith speaks to students at ASU about video production.
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