A Recipe For The Most Boring Video On Earth
Video Production Tip #10
A Recipe For The Most Boring Video On Earth Read More »
Video Production Tip #10
A Recipe For The Most Boring Video On Earth Read More »
Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept: A video’s message can fizzle out when it relays too many messages. Stay focused. [youtube]http://youtu.be/3K7pX0gkKQU[/youtube]
Coke Posts Video To Pour Out Its Story Read More »
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George
Obama’s Immigration Speech: 16 Media Training Lessons Read More »
Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her. Today’s media training lesson: Never consider anything off the record. Just ask Mitt Romney. https://twitter.com/emilmichael/status/534580244095959040 https://twitter.com/emilmichael/status/534580635709759488
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How to use video production to tease a company’s upcoming public relations campaign.
Revlon’s Short & Sexy Video For “Love Is On” Campaign Read More »
How well do you believe GE personalized its company with this video?
Personalizing Your Company: GE’s Mom Video Read More »
If someone on social media mocked your company, would you use a video such as this to respond?
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Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Bono’s “Crisis Communications” Video Read More »
Other than his delivery, his actual messaging is good and we give him and his organization credit for using video to share important information.
Post Office’s Employee Communications Video: Grade B Read More »
We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.
Judging Obama’s Net Neutrality Video Read More »