We pitch a story idea to a reporter. He says he might be interested and requests to further discuss the idea about a week later on the phone. On the phone, we discuss the story idea in detail. The reporter indicates he will call our client the following week to learn more. The reporter does […]
How To Lose A Media Outlet In 92 Days Read More »
Many journalists, despite their ability to ask tough questions, don’t like to utter the words “no” or “I’m not interested” to a PR pro pitching a story. Reporters often prefer to ignore emails and rationalize they are too busy to answer them anyway. (This rationalization is frequently made prior to ducking into a back room to
10 White Lies Journalists Tell PR People Read More »
We’re not talking about butts you want to see. We’re talking about investing significant time in setting up a shot and then sacrificing soundbites because someone’s grandma strolled so slowly through the background, her butt became the star attraction. Butts are just one of several things to consider when choosing a good interview location. Here
How To Stop Someone’s Butt From Starring In Videos Read More »
As people who try to help businesses appear in the news, we’d like to portray ourselves as experts whose clients come away glowing from every media experience. Well, let’s destroy that image right now. A multimedia journalist showed up at a client’s business, appeared to enjoy a great experience and indicated when the story would
Oh S**t, Our Media Opportunity Just Landed In The Toilet Read More »
