April 2018

99% of Story Pitches Are Horrible

Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media.    https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245  

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Red For ED Campaign Faces PR Danger

[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What if the weekend slows momentum? I already hear the questions about the sustainability about the Red For ED campaign highlighting concerns from teachers and school employees. First, even people not passionate about Red For ED can appreciate its initial success. Debate about teachers’ salaries is

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