January 2020

Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi

When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn

Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi Read More »

Styx concert

Fans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats

While standing in line to enter the theater, a man told me he attended a Styx concert in the 1970s. Inside the building, a woman explained this marked her 15th Styx concert. For most of the audience, their youth had sailed away long ago. A woman in the front row with dangling gray hair practically

Fans Cheer When Couple Who Stood During Styx Concert Leaves Their Seats Read More »

video production interview

Video Production: 7 Steps To Make A Customer’s Story More Compelling

In California, Anita’s mother helped her with her children. After her mother passed away, Anita was homeless, sleeping in a car. She then packed up her family and moved to Arizona. Anita’s children’s names appeared on the calling list of Karen, an employee at a company in the healthcare industry. The two women connected. Karen

Video Production: 7 Steps To Make A Customer’s Story More Compelling Read More »