Mastering the Art of Book Promotion – Why Pitching Timely Stories is More Effective Than Just Selling Your Book
When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly lost interest upon realizing that the pitch centered solely on the book itself. Despite feeling guilty about tossing these books, many were […]