Our Story

Loren was an internal communications consultant at The Vanguard Group and an employee communications manager at PetSmart. At Edelman Public Relations Worldwide, Loren created national public relations programs for KFC, Honeywell, Snapple and PetSmart. She didn’t take the traditional approach to public relations, finding innovative ways to connect with consumers while garnering national (USA Today, CNN, Parade Magazine) media attention. For KFC, she helped organize a world-record-breaking event involving the world’s largest pot pie. She secured a partnership between KFC and Hallmark Cards for a national greeting card contest for kids. At Delta Dental Plan of Arizona, Loren chaired the Healthy Smiles Partnership, a public/private endeavor between Delta Dental, the Phoenix Coyotes, the City of Phoenix and the Department of Oral Health to raise awareness of oral health for kids. Loren graduated from Northwestern University. She is past president of the Phoenix chapter of the International Association of Business Communicators.

Keith was a TV reporter for 17 years, primarily as an investigative journalist. He won three Emmys and three first place Associated Press Awards. The AP once named him Arizona’s TV Reporter of the Year. He graduated from Northwestern University’s Medill School of Journalism, where he received the Gary Cummings Memorial Award as the top broadcast student. As a reporter, Keith covered everything from government to business to education. He has covered hurricanes and space trips to Mars and interviewed countless CEOs, public figures and celebrities such as Charlton Heston and B.B. King.