Keith Yaskin

Communicating Complex Financial and Technical Information to the Public

An example from our own work involved a video project for a college trying to explain financial aid to students. The script included so many technical details that even a professional actor struggled to deliver it smoothly on camera.  We must simplify content to ensure target audiences actually understand. Two Arizona bills highlight this need […]

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Managing Immigration-Related Concerns in School Districts

School districts must prepare to manage a variety of crises impacting students and the educational environment. A recent example highlights the importance of districts to communicate quickly, transparently and empathetically in response to rumors and misinformation. A social media rumor regarding immigration enforcement raised concerns in an Arizona school district, which addressed the issue by

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Adversity as Opportunity – A Football Lesson on De-Escalating Disgruntled Customers

One of the most impactful lessons in communication comes from my favorite football team’s coach. While I’m not sure about his play calling, I appreciate one of his favorite lines: “Adversity is an opportunity.” This is particularly relevant in public relations. In any organization, customer complaints arise. However, how we respond either damages or strengthens

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A book standing upright on a wooden table

Mastering the Art of Book Promotion – Why Pitching Timely Stories is More Effective Than Just Selling Your Book

When I was a TV reporter, I often received story pitches from authors and publicists eager to promote their latest books. Occasionally, they even sent me copies of these books. However, I quickly lost interest upon realizing that the pitch centered solely on the book itself. Despite feeling guilty about tossing these books, many were

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A food truck at a Tempe event celebrating Hispanic heritage

Celebrating Hispanic Heritage at Tempe Tardeada

We believe in the power of storytelling through video, especially when it comes to celebrating cultures and communities. Recently, we had the opportunity to shoot video at Tempe Tardeada, an event which honors Hispanic Heritage Month and showcases the rich history and cultural contributions of the Hispanic community in Tempe. Tempe Tardeada included music, dance,

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Drone flying in the foreground at a construction site in Queen Creek, with the company founder wearing safety gear in the background.

Drone Videography at Queen Creek Construction Site

We recently completed a drone shoot at a construction site in Queen Creek, Arizona, highlighting the value of drone videography in capturing construction. This experience was not only about flying a drone but also about appreciating what’s happening in our local community. Navigating Challenges in the Heat Working at a construction site can be an

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Loren with author Teniqua Broughton at an event discussing leadership and diversity.

A Phoenix Author’s Insights On Leadership

African American Network for Diversity and Inclusion (AANDI),  an organization or employee resource group specifically focused on promoting diversity and inclusion within a workplace, hosted a meet and greet with author Teniqua Broughton at Arizona Public Service (APS) about her new book, My Leader, My Self. Teniqua is CEO of VerveSimone Consulting in Phoenix which

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The Eisendrath House in Tempe

20 Key Questions to Shoot for Success Before Your Building Video Tour

In July, HubSpot wrote, “embedding relevant video content on a landing page has been found to increase conversions by as much as 86%.” This statistic underscores the value of creating engaging and informative video tours, especially when highlighting buildings and properties. To ensure your video tour is both effective and compelling, it’s crucial to ask

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Drone launching from a construction site, ready to shoot footage of the project.

5 Ways Video Builds the Image of Construction Projects

In recognition of National Construction Appreciation Week, we’re highlighting the importance of video in showcasing construction projects. Recently, we captured drone footage of a complex construction project, revealing the intricate details of the work. Our client plans to leverage this video content to demonstrate the scope and quality of their projects. Here are five reasons

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