Keith Yaskin

Stock image of a football with the text 'Communications Strategies' prominently displayed

Lessons from Miami Dolphins’ Tyreek Hill Incident: Essential Crisis Communications Strategies for Businesses and Agencies

The recent body cam footage from Sunday involving Miami Dolphins Wide Receiver Tyreek Hill has continued important discussions in our country. Beyond those significant conversations about our society, this incident also serves as a crucial reminder for businesses, organizations and government agencies about the importance of having robust crisis communications strategies. If your leadership team […]

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An interview with an artist in his vibrant studio filled with colorful artwork and art supplies.

Artist Unveils Inspiration Behind His Grand Canyon Masterpiece Welcoming Travelers for Decades at Sky Harbor International Airport

For Merrill Mahaffey, the land is the essence of art. That became a theme for him. “I quit rock climbing, so I had to find some other way to experience rocks,” Merrill said. During a video production project, Merrill shared with us what inspired him to paint his giant Grand Canyon canvas which has greeted

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Brand Journalism Is Building Awareness For Company’s Service

Brand journalism is a key aspect of our ongoing campaign to expand awareness about one of our client’s particular services. For months, we’ve met with employees, interviewed them and transformed their stories into articles for social media posts and the company’s website. We’re reviewing social media and Google Analytics to understand how the articles are

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How To Improve Your On-Camera Delivery and Presence

Don’t let your discomfort become a distraction.   Oftentimes, we interview people on camera playing the role of “hosts.” These interviews are not conducted traditionally with off-the-cuff responses from those in front of the camera. Because they’re not responding to questions, they recite scripted lines they memorized. But they aren’t actors. In fact, a lot

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Are Your Animated Videos Drawing Up These Mistakes?

At a high level, creating animated videos can include discussions about on-screen text, voiceovers, background music and corresponding scenes. However, before leadership reviews the animation for approval, ask the following more detailed questions. Is company branding in the animation correct? How does the logo look and where is it positioned throughout the video? Does the

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