Keith Yaskin

How PR Helped Nearly Double A Small Business’ Total Income

We once belonged to a networking group which ended meetings with each business owner sharing their goals. I once declared, “I’m here to make more money.” The room erupted in laughter. I inferred companies sometimes feel awkward stating this objective and instead fall back on the latest lingo. Companies ultimately want to know if public

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7 Questions To Ensure New Employee Orientation Videos Aren’t Scary Bad

Our post first appeared in AZ Big Media. In the Disney show Monsters At Work, a new employee named Tylor Tuskman arrives at Monsters, Inc. The company recently rebranded and now depends on laughter instead of scaring to produce energy and power the city. Tylor watches a new employee orientation video. Due to the rebranding,

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Need Motivation? 6 Inspirational Writings On The Wall

For video production, we work to avoid shooting on-camera interviews in people’s offices, which generally offer boring backgrounds. However, offices are often reflections of personalities and sources of inspiration. During our video shoots, here are six inspirational quotes we captured hanging out among the desks, computers and bookshelves.    

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