During a perfectly productive workday, snow started to fall in Scottsdale. I peered though a window to barely decipher a few flakes falling against the horizon. However, more snow began to drop and dance wildly in the wind. The family rushed outside followed by our two young Yellow Labradors, who sensed a sudden surge of […]
Snow Stops Work In Its Tracks and Rightfully So Read More »
Starbucks announced its holiday drinks are back and that it’s giving customers a red collectible holiday cup when they order holiday drinks. “This year’s cup will warm your heart as well as your hands, with a festive design that evokes a cozy holiday sweater,” Starbucks’ website states. Starbucks’ holiday cups, and the company’s emotional
14 Tips From Starbucks’ Red Collectible Holiday Cups Read More »
Unlike his character Emmet Brickowski, everything was not awesome for Chris Pratt. People on social media characterized the movie star as the “worst Hollywood Chris” after he joked earlier this month about voting. Writer and producer Amy Berg asked her followers which Hollywood Chris, such as Chris Evans, Chris Hemsworth, Chris Pine and Chris Pratt,
Chris Pratt Controversy Reinforces Value Of Influencers During Crisis Read More »
by Gina Butchin “Necessity is the mother of invention.” This year has created an unprecedented opportunity for professional communicators to flex our creativity and adaptability. Seemingly, overnight face-to-face meetings and chats around the copy machine were replaced with video conference meetings and conversations over instant message. As we embraced the ever-changing environment around us, we
Inventive Ways To Keep Employees In Touch and Engaged Read More »
In the age of coronavirus, employee communications is illustrating its value as the company glue. Oftentimes, it seems companies spend so much time, energy and money focusing on their customers through marketing and advertising efforts and not enough time on their most important audience: employees. Even before remote work was as pervasive as it is
The Power of Employee Communications Read More »
If your organization is considering adding motion graphics or animated illustrations to complement your mix of video production content, first consider the possibilities. Here is an example of motion graphics. Here is an example of an animated illustration. What works best for a particular project? The answer often is very subjective when crafting a story
Motion Graphics and Animated Illustrations – How To Get Graphic With Video Production Read More »
You would think I enjoy grocery shopping especially during off-peak hours. The pleasant, upbeat music. The brightly-lit aisles. The rush of cool air in the frozen section. Particularly on a Saturday night, you can sense some serenity while strolling through the open space of a warehouse-like-store, feeling no rush to find an exit. You also would
Is It Sexist Or Do Male Grocery Shoppers Need Improved PR? Read More »
Your organization decides, due to COVID-19, it needs a high-level, virtual tour of a new location or its current facilities. Without too much flash, your goal is to highlight certain features and share important history. Before you start shooting, here are nine questions to ask to help build a virtual tour video that best positions
11 Questions For Video Production For A Virtual Tour Read More »
In today’s environment, some organizations are turning to video platforms such as Zoom when face-to-face video production poses challenges. How can you ensure a recorded Zoom interview looks as professional as possible? Here are some tips to make sure you’re doing it right. Pick a video conferencing platform allowing you to easily record interviews. Practice
Ensuring Recorded Zoom Interviews Look As professional As Possible Read More »
Government agencies and private companies are hosting public virtual meetings, and some include audiences of more than 100 participants. The virtual meetings include presentations and answering questions. But beware. Zoom meetings can zip along faster than expected. You might feel overwhelmed, and people will complain if things don’t run smoothly. Don’t expect perfection. Anticipate some
Avoid Mayhem During Large Zoom Meetings Read More »
