Keith Yaskin, Author at The Flip Side Communications

7 Tips For Schools On Communicating About COVID-19 With Parents And Staff

COVID-19 might be leading school districts to communicate with parents and staff more than ever before. Mitigation plans. Differing opinions. Heated topics. Staying one step ahead is difficult. Here are seven tips to consider for communicating in this complex environment: Messaging points in emails to families and staff should include more than facts. The emails […]

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How Can Schools Protect Both Students and Their Image Amid COVID-19?

Leave a Comment / Crisis Communications, Internal Communications, Media Relations / Keith Yaskin

School districts face extremely complicated circumstances. They are in crisis mode. Staff is scrambling. COVID-19, mask policies and positive tests stretch far beyond past school controversies such as bonds and overrides. In some communities, large percentages of families are arguing for students to return to in-person learning despite the pandemic. Other people are taking

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News Media Questions Schools Should Expect About COVID-19

Leave a Comment / Crisis Communications, Media Relations, Media Training, Public Relations / Keith Yaskin

As school years start amid the pandemic, leadership at school districts want to instill confidence among students and families that they have put significant thought into confronting different situations and are prepared as possible. The situation is difficult, but school leadership should provide clear plans. This is not the time to hesitate to hold discussions.

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Arizona Leaders’ Statements Offer Communication Lessons For Businesses

Leave a Comment / Public Relations / Keith Yaskin

There often are more effective alternatives for communicating than the traditional news release or simply sending out a statement for people to read. However, public and business leaders still frequently take the more traditional approach to grab attention and reach an audience. Often, few really care what you’re sharing. How do you grab headlines this

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We Can Learn From Two Arizona Moms Who Once Were Homeless

Leave a Comment / Video Production / Keith Yaskin

During the age of coronavirus, we often think of Anita, an Arizona mother with an extraordinary view of the world despite lacking many of life’s material luxuries. We transported our camera and lighting equipment to her small, brick second-story apartment, where Anita shared her story with us. She had lived in California, homeless and sleeping

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Don Shula – The Ultimate Representation Of Winning With Class

1 Comment / Uncategorized / Keith Yaskin

In 1985, the Miami Dolphins played one of their most significant games since I became an unconditional fan nearly 40 years ago. The Chicago Bears visited South Florida’s Orange Bowl and threatened to match the Dolphins’ historic achievement of an undefeated season. My Dad is not a gambler, but the week preceding the game prompted

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How To Be Personal And Foster Connectivity While Working Remotely

Leave a Comment / Internal Communications / Keith Yaskin

Our article first appeared in AZ Big Media. With remote work in the age of coronavirus, many companies find themselves in uncharted waters, scrambling to maintain some type of cultural normalcy in the hopes that engagement and morale don’t flounder. Employee communications – now more than ever – can be a company’s lifeline. And while

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How To Avoid Being An Untouchable, Detached Corporate Figurehead

Leave a Comment / Internal Communications / Keith Yaskin

Jeff Bezos recently made a surprise visit to an Amazon fulfillment center and a Whole Foods store to thank employees working the front lines to get essentials to people during this crisis. There are news reports about what motivated him to do it. No matter what motivated him, there is a lesson here: Don’t wait

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Communicating In The Age Of Coronavirus: How To Effectively Talk With Employees

Leave a Comment / Uncategorized / Keith Yaskin

Our article first appeared in AZ Big Media. Even when times are good, companies often pour money and energy into communicating with customers before their own employees. This is one of the best ways to erode credibility and trust among your workforce. Employees are companies’ best advocates and can help navigate storms when armed with

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Keith Yaskin