Start creating a crisis communications plan by watching our 30-second video. But be careful! As with a crisis, blink and you might miss something crucial. For more on crisis communications, check out: Communicating In The Age Of Coronavirus: Are You Winging It? https://theflipsidecommunications.wistia.com/medias/6u4c24dxwz#
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Our article first appeared in AZ Big Media. Coronavirus propelled companies into crisis mode. The situation is unusual, but most organizations take an unprepared, let’s-wing-it approach to handling crisis communications even during normal times. And when companies mishandle a crisis, they make a messy situation uglier. Without a detailed action plan, a business can jeopardize
Communicating In The Age Of Coronavirus: Is Your Company Winging It? Read More »
We began among those who shook our heads in disbelief upon hearing that people are stocking their grocery carts with toilet paper at the store. We nodded in the affirmative when someone shared a Facebook post compelling the rest of us to apply common sense instead of panic. However, we are inching closer to the
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Our yellow Labradors, Marvel and Stormy, are 15 months old, sisters and best friends. (In the photo, Stormy is on the left. Marvel is on the right.) We scheduled a time for a veterinarian to spay them. We dropped the dogs off, but the vet called us later. She said Marvel’s blood-work showed high levels
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As I stood in a ballroom of managers while I delivered a presentation about proactively setting your organization’s public messaging, I speculated that too many members of the audience, despite my warnings, would still not prepare for a crisis until a crisis actually crept up to their company’s virtual front doors. If those managers were
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After days of covering a hurricane on the coast, we drove hours to return to the news station. I felt at ease, the hard work in the rearview mirror and no new deadlines in sight. I felt comfortable in jeans and a casual shirt, absent the obligatory tie. Experiencing a lack of electricity for several
Video Production: The Day I Bled On Live TV Read More »
When people first launch a business, they often rationalize poor decisions to earn money. They take on clients covered in red flags. They lower already reasonable fees. They agree to projects that require magic wands to genuinely achieve success. Generally speaking, PR firms mean well and persuade themselves their talents and hard work can earn
Public Relations: Someone Offered To Pay Us With Gift Cards For Sushi Read More »
While standing in line to enter the theater, a man told me he attended a Styx concert in the 1970s. Inside the building, a woman explained this marked her 15th Styx concert. For most of the audience, their youth had sailed away long ago. A woman in the front row with dangling gray hair practically
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In California, Anita’s mother helped her with her children. After her mother passed away, Anita was homeless, sleeping in a car. She then packed up her family and moved to Arizona. Anita’s children’s names appeared on the calling list of Karen, an employee at a company in the healthcare industry. The two women connected. Karen
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The only film that defined my childhood more than E.T. the Extra-Terrestrial is Return of the Jedi. For my 11th birthday, my friends filled a theater row in a South Florida mall to see the original rise of Skywalker. Nothing that day stopped the film from capturing our young imaginations, even when the film reel
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