The printer we purchased less than a month ago ran low on ink. We needed to print important papers for a meeting the next day. We planned to drive to Target or OfficeMax to buy printer ink, but Amazon offered to deliver ink by 10pm that same day. I texted my parents: “We ordered printer […]
Public Relations: The Day Amazon Delivered Us Free, Same-Day Printer Ink Read More »
We received an email explaining our HOA Board of Directors is considering a proposal to permanently convert one of our community’s two tennis courts into a pickle ball court. (Currently, people can play pickle ball on one of the courts.) We live next door to the tennis courts. One of the reasons we moved to
We Are Opposing Pickle Ball Expansion In Our Neighborhood Read More »
A principal and assistant superindentent told us they determined the judges of our daughter’s school spelling bee last month made the correct decision when they concluded she misspelled the word “poseur.” Our daughter was one of two remaining contestants when she spelled the word “poser.” (Last school year, she included the word “poser” in the
School District Denies Our Appeal Of Scottsdale Spelling Bee Read More »
As a kid, I sat with my grandpa outside the airport fence and watched the planes takeoff and land. During his lifetime, he watched air travel evolve from its inception. Airports themselves also are evolving. During our tour years ago of Phoenix Sky Harbor International Airport, someone explained how the arrival of PHX Sky Train®
Date-Night Destination With Impressive Art Collection Read More »
Visit the grocery store, Michaels or The Home Depot and see how it’s not too early to start deciding on this season’s Halloween decorations. One of our favorite holidays (Is Halloween an actual holiday?) is still weeks away, but creating creepy content for customers and employees should be a monster part of your to-do list.
9 Steps For Shooting A Halloween Video Employees Might Actually Share Read More »
As I loaded our video production gear, I felt a surging sting in my foot. I walked to another room and looked at my foot. I saw redness but no cut, nothing carved into my skin. Had I scraped my foot against equipment? Had I strained something? I returned to the scene of the sting
Scorpion Strikes While We Prepare For Video Shoot Read More »
A lawyer once told us he never takes on new clients unless he genuinely believes he can win their cases. In nearly any industry, money can persuade us to partner with difficult clients. We rationalize ignoring our instincts and red flags. But the benefits of short term clients generally are the equivalent to business one-night
You Might Be A Bad PR Client If … Read More »
We arrived on-location, slathered on sunscreen and put on big hats that we had forbid ourselves in the past to wear in public. The on-location shoot would position us on the edge of a sprawling swimming pool, where a coach would provide training and instruction with the assistance of a swimmer in the water. Into
Video Production With Water Read More »
We walked into the building to interview an employee about the value of expanding public transportation. When Karl entered the room, we didn’t hesitate to begin the questioning before he sat down. The initial questions were not the ones we expected. Karl’s beard was impressive, immaculately groomed and perfectly tamed. To our surprise, the contrasting
How To Distinguish Your Content From The Rest Of Society’s Silliness Read More »
