Consider them critical moments in your athletic career. Your success positions you as a leader in the eyes of fans, the public and the news media. Reporters ask for your time and input. Can you do an outstanding job? Will you handle yourself professionally? Will people appreciate your words and find them refreshing and interesting? […]
How Athletes Can Speak and Provide Interviews At A High Level Read More »
Like so many other businesses out there, whether they wish to acknowledge it or not, we continued to hang out with Twitter just to cover our bases. I mean let’s be honest. Many businesses are not genuinely in love with social media. They simply feel obligated to it. And we can relate to that. But enough is enough. We will not be ignored.
Dear Twitter. We’re Breaking Up With You. Read More »
A 24-hour stretch starts with receiving an unexpected, late afternoon email from someone who argues you were the victim of a lie. You later try to fall asleep while impossibly attempting to comprehend what you read. The following morning starts with a different issue and a live chat with a customer service representative incapable of
The Human Race Confuses Us Read More »
You are ready to schedule an on-camera interview for your organization’s video. You envision the interview’s background. However, would including that particular background actually work? Would you need permission to shoot video in the area? Uncertainty lingers. You continually change your mind and consider other ideas. Instead of waiting until the day of the shoot,
How To Scout A Video Shoot Location Read More »
Sharing time with Doobie reminds us the world sometimes isn’t as scary as we fear.
His Purpose Is To Make People Happy Read More »
One of the craziest moments for Loren and me involved our dog Molly. Thirteen years ago, we adopted Molly, a terrier-shepherd mix, at PetSmart through an organization called HALO. She rode home on my lap in our Toyota. Initially, Molly slept in an area we gated off near the side of our bed. One
Are Dogs Actually Angels? Read More »
When people ask what they should wear for a video interview, our top piece of advice is: Don’t wear anything that’s going to distract people from what you say. Here are some other tips: People get very distracted, so even something as innocuous as wearing a shirt or tie with a pattern can be distracting.
What To Wear For Video Interviews Read More »
In tenth grade, I tried out for my high school baseball team. The several-day process made me miserable. During the school day, I sat in class, the apprehension of what approached later in the day distracting each thought and moment. And when the time of the tryout arrived, each step felt unsteady as if descending
Is Baseball My Personal Failure? Read More »
Listen to Keith, during an industry conference, talk about how commenting on breaking news is one of the strongest opportunities to show your expertise to the news media. https://theflipsidecommunications.wistia.com/medias/zxt4sk4tk1
One Of The Most Effective Ways To Get News Coverage Read More »
When companies prepare to create videos, their first impulse is often to gather all the top executives, sit them down in a conference room and capture them talking about the company’s work. Is that the best way to share their message to potential clients or customers? Is that something you’d want to watch? Here are ways
We’ve Watched Companies Break These Rules For Video Read More »
