Watch Video Production Tip 12: If You’ve Got It, Flaunt It
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Our Video: Tour de Scottsdale 2014
The Flip Side shot and edited this video.
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9 Risks Of Ignoring News Media Calls
Reporters will prominently point out your decision to stay tight-lipped. Your refusal to talk will encourage reporters to cover additional stories about your company and dig deeper into its operations. Reporters who may have initially approached your story objectively will turn increasingly sarcastic about your company. Reporters will cover additional problems facing your company. Reporters
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A Recipe For The Most Boring Video On Earth
Video Production Tip #10
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Coke Posts Video To Pour Out Its Story
Let’s drink to a cool Coke video. But one warning to anyone thinking of replicating this concept: A video’s message can fizzle out when it relays too many messages. Stay focused. [youtube]http://youtu.be/3K7pX0gkKQU[/youtube]
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Obama’s Immigration Speech: 16 Media Training Lessons
Obama cited border security achievements. Lesson: Outline achievements before proposing controversial ideas. Obama discussed business leaders. Lesson: Identify target audiences and attempt to win their support. Obama talked about his deportation efforts. Lesson: Address your critics. Again, explain achievements. Obama talked about illegal immigrants worshiping at churches. Lesson: Humanize your controversial issues. Obama mentioned George
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Media Training: Uber Exec’s Twitter Apology To Reporter
Read this BuzzFeed story to learn what led to the apology. The reporter addresses the situation in her story and explains the executive also called and emailed her. Today’s media training lesson: Never consider anything off the record. Just ask Mitt Romney. https://twitter.com/emilmichael/status/534580244095959040 https://twitter.com/emilmichael/status/534580635709759488
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