Revlon’s Short & Sexy Video For “Love Is On” Campaign
How to use video production to tease a company’s upcoming public relations campaign.
Revlon’s Short & Sexy Video For “Love Is On” Campaign Read More »
Personalizing Your Company: GE’s Mom Video
How well do you believe GE personalized its company with this video?
Personalizing Your Company: GE’s Mom Video Read More »
Farting CEO Uses Video To Answer Critic Of Period Ads
If someone on social media mocked your company, would you use a video such as this to respond?
Farting CEO Uses Video To Answer Critic Of Period Ads Read More »
Bono’s “Crisis Communications” Video
Bono of U2 addresses criticism after Apple automatically put the band’s new album onto the playlists of millions of iTunes users. [youtube]http://youtu.be/SUwXM_yDo7Q[/youtube]
Bono’s “Crisis Communications” Video Read More »
Post Office’s Employee Communications Video: Grade B
Other than his delivery, his actual messaging is good and we give him and his organization credit for using video to share important information.
Post Office’s Employee Communications Video: Grade B Read More »
Judging Obama’s Net Neutrality Video
We applaud President Obama for posting a video to relay his message about net neutrality. We also like how the shot composition slightly changes during the video. But we offer some recommendations.
Judging Obama’s Net Neutrality Video Read More »
Takata’s Statement Displays Disappointing PR Tactics
Too many businesses continue to disappoint us with how they handle tough questions.
Takata’s Statement Displays Disappointing PR Tactics Read More »
Media Training: Hillary’s Stump Speech Stumble
The lesson: Practice focusing on two or three key messages to prevent deviating and making misstatements that might haunt you.
Media Training: Hillary’s Stump Speech Stumble Read More »
Media Training: Jimbo Fisher’s Fumble
The lesson to learn from Florida State Coach Jimbo Fisher: Always brace for tough questions no matter the environment.
Media Training: Jimbo Fisher’s Fumble Read More »