Such news releases reinforce the stereotype that public relations is nothing than an attempt to spin reality despite the obvious. More companies must abandon this old school approach and at least acknowledge, if with only one sentence, the giant pink elephant stumbling around the room.
General Motors Drives Past Pink Elephant Read More »
For some companies, PR is just a temporary option. When sales are good, companies often become clouded with the notion that they are fine without a PR plan. Here are five reasons companies with this mindset should reconsider PR.
Five Reasons You Need PR Even When Sales Are Good Read More »
Social media channels often are better ways to communicate than websites, and it would be refreshing if more companies didn’t leave those options out in the cold.
Split On Dairy Queen’s Data Breach Response: Grade C Read More »
“Since June there has been an average of more than 1 billion video views on Facebook every day.” Source: Facebook “Now more than 65% of [Facebook] video views are on mobile.” Source: Facebook “And with an update [rolled out in Sept.], people will be able to see how many views a video on Facebook has
Four Facebook Video Facts Read More »
Keith speaks to students at ASU about video production.
Ventures In Video Production: Arizona State University Read More »
When I was reporting, if someone said “no” to any of the above questions, I may have moved on to someone else who said “yes.”
PR: 4 Reasons Reporters May Never Call Again Read More »
People often prepare extensively for news media interviews but sometimes are surprised how much an interviewer does not know.
Media Training: TV Anchor Talks Nudity, Gets Mixed Up Read More »
For the most part, sexual tension between reporters and spokespeople is harmless. It is a reflection of society and the dynamic between men and women. But if we are keeping it real, this unspoken heat between the sexes could lead to some information leak.
Media Training Included Sex Talk Read More »
This approach can help break down silos, humanize your company’s divisions and pique interest in how your company operates.
Employee Communications: Show Some Leg On Intranet Read More »
For video production, try to prevent your location’s light from limiting you.
Video Production Tip: Outside Light Read More »
