Are The Olympics An Example Of PR Games?
We don’t know if the writer is correct, but he reminds us about a key point regarding public relations that is worth repeating.
Are The Olympics An Example Of PR Games? Read More »
Media Training: Would You Ask This Question?
Just because a reporter is racing for answers doesn’t mean you can’t slow things down to get it right.
Media Training: Would You Ask This Question? Read More »
A Bad Policy Toward Video Production
From the very beginning, a video production company should share a seat at the table to explore and discuss the company’s initial approach to a video.
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Media Training: Six Points About Ambush Interviews
If reporters ambush you in an awkward or uncomfortable location, don’t be afraid to tell them you are happy to answer their questions but prefer to move to a different area.
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Employee Communications: Using Cartoon Characters
One approach I took was to use an avatar (or cartoon character) as a champion or change agent along the journey. In this case, the avatar represented the target audience undergoing the change. We gave him a name, his own email address and phone extension with an outgoing voicemail message. The email address and phone extension were outlets to send emails and voicemails and capture feedback and questions.
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New Video From The Flip Side: Don’t Trash Arizona
[youtube]http://youtu.be/Ui72b0_nouE[/youtube]
New Video From The Flip Side: Don’t Trash Arizona Read More »
Media Training: Don’t Expect Mercy
During media training for a business trying to improve its public relations, I asked one of the company’s leaders, as part of a mock interview, to confirm something about his fees.
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Toilet Paper’s Role In Better Video Production
In video production, make numbers stand out more by putting them in context. Make comparisons.
Toilet Paper’s Role In Better Video Production Read More »
Video Production: How To Water Down The Key Message
Including more sound bites can weaken the essential idea, slowing down the video’s pacing and unnecessarily extending its video’s length.
Video Production: How To Water Down The Key Message Read More »
5 Media Training Tips From Obama’s Economic Speech
Share stories to help deliver key messages. Don’t just deliver facts.
5 Media Training Tips From Obama’s Economic Speech Read More »