Trump, Giuliani Messages Are Warning To Businesses
Many people may dismiss this as a political soap opera, but it’s an important warning to businesses of all sizes.
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99% of Story Pitches Are Horrible
Many people have good stories to tell, but they don’t pitch them well and miss opportunities. Here, Keith Yaskin, president of The Flip Side Communications and a former broadcast journalist, shares some advice on how to pitch stories to the media. https://theflipsidecommunications.wistia.com/medias/hqea9kpfjt?embedType=async&seo=false&videoFoam=true&videoWidth=245
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Red For ED Campaign Faces PR Danger
[siteorigin_widget class=”SiteOrigin_Widget_Image_Widget”][/siteorigin_widget] What if the crowds of demonstrators shrink? What if the weekend slows momentum? I already hear the questions about the sustainability about the Red For ED campaign highlighting concerns from teachers and school employees. First, even people not passionate about Red For ED can appreciate its initial success. Debate about teachers’ salaries is
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You Have A Bad Online Review. Now What?
What do you do when you discover that somebody left you a bad review online? Should you ignore it? Vehemently defend your company? Ridicule the sender? No, no and no.
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Remembering Krista Lake: Class And Generosity
Krista and I met working one of the most dreadful shifts in local TV news: Saturday nights. She was a producer. I was a reporter. While our peers pursued their weekend social lives, we chased stories. One advantage of working Saturday nights: The managers’ offices went dark. The hooks of middle managers did not descend
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OMG! How To Empower PR With Happy Customers
A customer emails your company. “OMG!” the customer writes before characterizing your product or service as perfection and proclaiming they’ll be back for more. Make sure you treasure customers such as this for future sales. Don’t limit your success by only sending a simple thank you email. Here are six steps to begin to empower
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Ensuring Video Graphics Stand Out One Word At A Time
Videos should drive captivated viewers to separate, in-depth content. Our experience shows organizations too often want to splash screens with lengthy, dull graphics that wear down the senses. With on-screen text and graphics, less is more.
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5 Tips To Stop Creating Boring Employee Training Videos
As a former corporate employee, I remember receiving all-staff emails from the human resources director, explaining that we were required to watch a training video on our computers. I dreaded watching these videos. They included actors who attempted to use humor to remind us of important safety issues. The jokes and scripts were so
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Crisis Communications: How You Can Learn From Airport Bed Bugs
The Phoenix Business Journal reported Phoenix Sky Harbor International Airport removed padded benches on Halloween after a complaint of a potential bed bug infestation. According to the news story, a pest control company treated the furniture Oct. 7. In this case, bed bugs are not a crushing crisis. But don’t simply brush aside stories such
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Crisis Communications: How To Handle The Words “Go F-Yourself”
If people are criticizing you publicly, how can you avoid telling them to “go F-yourself.” Maybe you prefer “eat s—t” or stop being an “a——“? And if you utter those words, what then? Tip one: Avoid foul language. Then follow these recommendations.
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