Media Training: Sony Shows The Power Of Props
We can recall only one or two times during media training when someone used a prop to enhance their interview or media appearance.
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Video Production: Dog Day Afternoon
Keith shoots video of a Golden Retriever named Caesar as part of a company’s recruting video. The video is sharing its story through the eyes of an employee, showing her home and work life.
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Video Production: Bug’s Life
We returned during the wee hours of the night after a video shoot and this insect, sometimes called a stick-bug, greeted us.
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Video Production: Watch Our “Connecting Communities”
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Watch How Arizona Mom Gets Six Kids To Brush Teeth
Parents need to be parents and make sure their kids brush their teeth whether they like it or not,” said Dr. Weinstein. “You can try to make it fun. Try to instill good habits. Try to share the time with your kids.”
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Public Relations: Be Politely Persistent
Some media outlets make it maddeningly difficult to find the appropriate person to pitch a story idea to.
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Media Training: Don’t Show Up Arrogant
You must walk in with a willingness to learn and listen and not because a marketing manager twisted your arm and re-arranged your schedule.
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Video Production: Wednesday Afternoon Lights
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Public Relations: You Can’t Read The Media’s Minds
A friend of mine pitched a story to the media. The good news was several local TV stations were interested in covering the event. The unexpected news was several of the TV stations wanted him to reschedule the event so they could air it during their morning shows. He originally scheduled the story for mid-morning,
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