VIDEO: TV Reporter: PR Pros Don’t Always Get It
The Flip Side interviews investigative reporter Vicky Nguyen of NBC station KNTV about businesses and PR pros pitching her stories.
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VIDEO: Could Calling The Media Backfire?
Keith Yaskin of The Flip Side Communications LLC in Scottsdale, AZ explains why businesses should not assume a friendly reporter will ask softball questions.
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Media Relations: Driving Straight For The Jugular
Pitching stories with little regard to who is receiving the ideas is not the casting-a-wide net path you should take. Ask lots of questions, define the target audience as narrowly as possible and pitch selectively.
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Some Of The Silliest Stories I Covered In TV News
Some Of The Silliest Stories I Covered In TV News… Farmers worrying the government might tax them for cows passing gas
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PHOTOS: Our Video Workshop For The BBB
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Social Media Attorney On Fired Alabama TV Reporter
The Flip Side interviews social media attorney Ruth Carter about the Alabama TV reporter who says she was fired for writing a blog.
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The Flip Side Interviews Fired Alabama TV Reporter
The Flip Side interviews Alabama TV reporter Shea Allen, who says she was fired for writing a blog. [youtube]http://youtu.be/j8Son9bxNLA[/youtube]
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Our Video For The BBB About A Moving Company
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Will Steak And Candy Ensure The Media Quote You?
You do not want to sound necessarily like a politician or create the same environment of cynicism. But politicians remind us that journalists almost always prefer a witty soundbite that encapsulates the subject in a few words as opposed to a very detailed analysis that puts people to sleep.
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FLASHBACK: Associated Press Awards Dinner
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FLASHBACK: Associated Press Awards Dinner Read More »