Loren Yaskin

Hunkering In A Hallway With My Two Grandmothers During Hurricane Andrew

Leave a Comment / Uncategorized /

When Hurricane Andrew struck South Florida a quarter century ago, I was an upcoming college junior spending the summer at home. My parents had traveled to take my younger brother to start college in California. Because recent hurricanes at the time had delivered some false alarms, I remember hearing conversations about whether people would take […]

Hunkering In A Hallway With My Two Grandmothers During Hurricane Andrew Read More »

American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters

Leave a Comment / Media Training, Public Relations /

    When I worked as a television reporter and arrived on the scene of an incident involving a company, I normally first encountered a frontline employee before one of the organization’s executives. The employees sometimes stayed silent other than telling me I would need to wait for a spokesperson’s arrival. But other employees frequently

American Airlines Incident: Why You Should Media Train Employees Even If They Won’t Talk To Reporters Read More »

10 Tips To Lose Credibility With News Media

Leave a Comment / Media Relations, Media Training, Public Relations /

Make major shifts in key messages within short periods of time. Make statements that don’t match actions. Prohibit certain news outlets from attending media briefings. Ask reporters to profile your organization without providing a story angle. Answer questions before ensuring leadership is on the same page and then backtrack. Hammer away at opponents’ actions and

10 Tips To Lose Credibility With News Media Read More »

480-205-4388

Facebook Linkedin Instagram

Copyright All Rights Reserved © 2025