If part of its audience can’t accept parents whose faces are of different colors, a company need not worry too much about such customers.
Applaud Cheerios For Showing Family Few Others Will Read More »
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PHOTO: Preparing To Shoot Interview In Tucson Read More »
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PHOTO: In Tucson After Shooting Client’s Video Read More »
The risk-reward factor is out of whack.
Will Newsrooms Learn From This? Read More »
[singlepic id=120 w=320 h=240 mode=web20 float=center] Transform public misconceptions Warn consumers about scams Share beliefs and techniques Promote new partnerships Introduce a new business Demonstrate how to use a product or service Discuss value of a leadership program with employees Provide tour of an office Show client testimonials Highlight benefits of controversial project Discuss diversity
21 Types Of Videos Clients Requested Read More »
Shoot for the stars. Swing for the fences. Try to be funny. But remember that even the industry’s big players with plenty of tools can’t frequently solve the science of humor.
Should your business videos try to be funny? Read More »
The video tells a story instead of blatantly selling a service. But the results can be the same if not better.
Can A Man In Makeup Help You Make Better Videos? Read More »
Take five minutes to update someone on a story’s status. We’re big boys and girls. We can take rejection.
Media Relations: Was This Editor A Wimp? Read More »
We’re afraid some organizations take the call-to-action concept too literally or, better put, in only its conventional form.
Is Call To Action Always Needed With Business Video? Read More »
This letter is still one step ahead of many other businesses. And moving companies from robotic to personal communications takes one long step at a time.
Public Relations: Is This AT&T Letter A Good Call? Read More »
