Loren Yaskin

Good, Bad And Ugly Of President-Elect Trump’s News Conference

The Good Delivery. President-elect Donald Trump speaks with confidence. He talks conversationally with reporters the same way he might talk with friends or strangers he just met. Generally, he doesn’t memorize lines. He fluctuates his voice and uses his hands for emphasis, giving his delivery an extra punch. Stories. To reiterate his efforts to avoid […]

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Lowering Standards of Genuine Friendship and Personal Communication

However certain aspects of today’s society offer glimpses of how disconnected we can become from each other. Ironically, social media, in our view, plays a significant role. While social media provides an important voice for people, organizations and social causes, it also appears to lower the standard of genuine friendship and personal communication.

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How Companies Can Cut Through Clutter With A Stronger HR Voice

Effective HR communications is a lot of things. It’s often behind the first impression your company gives to recruits and new employees (the welcome mat) or the door that closes on the way out on their last day of work. HR communications is also a platform for employee engagement. HR communications can help humanize the

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10 PR Lessons From President’s First News Conference Since Trump’s Election

President Obama’s first news conference since the election of Donald Trump offers more than additional fodder for a nation divided politically. Business leaders should study the news conference for lessons on how to navigate tough questioning during difficult times and about competitors.

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10 Things I Miss Most About Covering Election Nights As A Reporter

Technical problems we all secretly predicted Watching the carefully thought out newsroom election night game plan quickly disintegrate Being assigned to a new candidate at the last second after conducting weeks of research on another one Wondering what genius decided to assign several crews to work under tight deadlines on the same laptop editor Watching

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Presidential Debate’s 7 Lessons For Business Leaders

Share stories. Hillary Clinton shared the story of a Las Vegas girl to relay the candidate’s position on immigration. Share personal stories to humanize and effectively illustrate your key messages especially when they are complex. Don’t pivot. When asked about information from leaked emails, Clinton awkwardly pivoted the focus of her answer to criticism about Russia. It’s

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