Loren Yaskin

You Stay Classy! San Diego Organization Said Media Training Helped In The Following 15 Ways

Handling reporters who interrupt you before you finish an answer Adjusting facial gestures that send negative messages to reporters and viewers Managing questions that make someone animated and furious Taking more control of interviews Identifying whom on staff is your best spokesperson and sometimes the best person is unexpected Honing and getting back to key messages

You Stay Classy! San Diego Organization Said Media Training Helped In The Following 15 Ways Read More »

Some People Called Our Ragan.com Article Mean-Spirited And Claimed We Have No Idea What We’re Talking About

Instead of some of these PR pros seeing this as an opportunity to question conventional wisdom and, at least for a split second consider a change of course, they decided the better approach was to depict me as an empty-headed jerk who must have stolen his awards and graduated by mistake from one of the country’s best journalism schools.

Some People Called Our Ragan.com Article Mean-Spirited And Claimed We Have No Idea What We’re Talking About Read More »