For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90
For Consumers: Two And A Half Months Of Polite Persistence Saved Us More Than $90 Read More »
Arithmetic shows making a second phone call paid off.
For Consumers: A Second Phone Call Saved Us More Than $900 Read More »
Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5
Media Relations Follow-Up: Three Sisters, Three Rabbis And CBS5 Read More »
I recommend making a choice and focusing on one important theme.
Media Training: Don’t Let Your Speech Get Stuffed Read More »
In this example, he’s absolutely right. Bill Clinton hit head-on the major criticisms of the Obama presidency, and he did it with a master’s stroke. In this case it was absolutely the right thing to do. Such is not always the case.
Response To Our Blog On Media Training And Bill Clinton’s Speech Read More »
Hit the pink elephant in the room head on. Don’t pretend she’s not standing there. Everyone is thinking it.
Media Training: Bill Clinton Shows Businesses Why They Must Address Their Critics Read More »
As much as people discuss the importance of story telling and personalizing video, we don’t see corporations shifting strategies as much as we hope.
Video Production: Stop Always Sticking The CEO In Front Of The Camera Read More »
You can post pictures of yourself appearing pleasant, professional and pretty without the come hither look.
Media Relations: Don’t Make Journalism A Back-Up Plan To Acting Or Modeling Read More »
If the public generally views a client as someone who viciously feeds off others, portray him as a victim of circumstances. If the public fears a client, transform that fear into fascination. If a client is unattractive with the personality of a reptile, bring out the unknown side that resembles a puppy dog who comes
Public Relations: Alligators On Reality TV Can Teach PR Pros Something In A Snap Read More »
The day after Mitt Romney’s convention speech discussing how he can help families regain a fistful of dollars, I read more about Clint Eastwood and his chair than the Republican candidate. Not afraid to throw down the gauntlet, President Obama’s people showed us the chief executive’s chair. A piece in The New York Times discussed
Media Training: Overshadowed By The Seat Of No One’s Pants Read More »
