Media training is not about attempting to memorize a script of lines you may or may not believe in. It’s not about stifling your opinions. It’s not about cleverly sidestepping questions, which most people realize you’re doing anyway. It’s not about hammering your critics with hyperbole and overused cliches. It’s not about analyzing your body […]
10 Media Training Myths Read More »
Social media can play an influential role raising your profile. However, the relationship with such marketing tools can feel like a rocky one. Social media reminds you of birthdays for people you don’t know or care about. It reinforces nobody cares about something you think is funny or interesting. You infer someone behind the social
13 Reasons To Hate Social Media Read More »
We recommend companies, after providing media interviews, send a follow-up email to reporters which politely reviews the key points discussed. This is our attempt to help improve reporter accuracy, which too often is absent from journalism.
Handling A Reporter’s Mistakes and Inaccuracy Read More »
Main Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/us-womens-swim-team-body-image-eating-disorders-and-supporting-each-other/88048534/ Sidebar Story: http://www.usatoday.com/story/sports/olympics/rio-2016/2016/08/03/misty-hyman-body-image-message-arizona-state-coach/88049016/
Client News: USA TODAY Read More »
During editorial meetings, when I pitched stories impacting senior citizens, producers and managers often dismissed me like the elite might turn away from a commoner who walked into the wrong room. Someone might sarcastically snap back, “We know. Everyone has a grandmother,” a snarky rebuttal to previous arguments that younger viewers actually care about older
Opportunities To Peer Into The Future Read More »
My Dad is not a public speaker. However, you don’t need the skill of talking eloquently before crowds to ensure words carry weight and wield influence. Many times when life’s building frustrations pushed me closer to whichever metaphorical edge that might have applied at the time, my Dad’s slower delivery of wisdom successfully provided the
How Had I Not Heard This Before? Read More »
The national news is often nothing more than identifying good local stories and retelling them with higher production value.
10 Reasons You Better Not Blow Off Local News Read More »
Even a short medical video requires lengthy planning and conversation.
Ask These Questions Before Posting “Graphic” Medical Videos Read More »
[youtube]https://www.youtube.com/watch?v=Lp80DfHgJ8k[/youtube] For a video, we sometimes need an extra shot we just don’t have. And occasionally that shot should show something outside. We attempt to take each step to shoot ourselves any video we need to tell a story. But if purchasing stock video is our last resort answer, we try to choose well. Here’s
Video Production: How Did Marco Rubio’s Campaign Let This Happen? Read More »
[youtube]https://www.youtube.com/watch?v=dRWIj6os4L4[/youtube] We strongly support including real customers and employees in business videos. However, others sometimes question the prudence of this approach. They ask, “What if the employee included in a video leaves the company? What if the business fires someone in the video?” The people asking these questions wonder if including actors in company videos
