When preparing pitches to reporters, consider their shifts. Their shift, even the particular day he or she is working, can impact the positive or negative position taken on a pitch.
Media Relations: You Should Know A Reporter’s Shift Read More »
Fairmont Hotels responded. Impressive. They responded in two minutes. More impressive.
Public Relations: Did Twitter Save Me $50 When I Slept Over And Saw Fireworks? Read More »
TV reporters often have a select few photographers they hope to work with when they walk through the door. How could Joe Peters not be on my list?
The Media: A Photojournalist And Good Guy Who Needs Your Prayers Read More »
What’s so important about being first?
Media Relations: TV News Is Not Love At First Sight Read More »
Before big elections or rulings, I would post online videos, plant news stories and strike up some social media strategy about Canada’s virtues.
Oh Canada! For Public Relations Pros, This Is A Great Move! Read More »
After the U.S. Supreme Court released its ruling on healthcare, certain members of the media offered us yet another sequel to a bad script.
The Healthcare Ruling: Some Media Performed Like Jim In American Pie Read More »
You thought you placed your client, but now you risk losing the story if you don’t come up with more.
You Got In Bed With The Media But Didn’t Satisfy Them Read More »
Be decisive. Clearly reveal your opinion. Don’t muddy the waters.
Politics And Media Relations: Was Romney A Ramblin’ Man? Read More »
As the Supreme Court’s decision on Arizona’s SB 1070 again reminded us, rulings are not sports games. Decisions don’t always offer a clear winner or loser.
SB1070: How The Media Faired Under A Full-Court Press Of Pressure Read More »
