10 reasons we hope news live trucks never leave our lives
We hope their masts keep stretching for the sky.
10 reasons we hope news live trucks never leave our lives Read More »
We hope their masts keep stretching for the sky.
10 reasons we hope news live trucks never leave our lives Read More »
Journalists are not your customers.
When pitching your story to the media, we say no no to the logo Read More »
I reassured the audience I had not made a prearranged agreement.
Did I plant someone in the Better Business Bureau audience? (typical media headline) Read More »
Have I not considered the connection between the media and super masked men?
Some journalists are superheroes Read More »
Pitching the media effectively is not tossing darts.
They are distracted making phone calls for reporters who should be doing the work themselves but are instead either analyzing an air check or feasting on free food that just arrived in the newsroom. The news director is blaming them for missing a story no normal human being could have known about. They are busy
10 reasons why newsroom assignment editors might ignore your great story pitch Read More »
The carefully crafted news release and media pitch should have an “equal and opposite” pitch for employees.
The Flip Side of the pitch: spreading the news to employees Read More »
Where is this interview going to take place?
Using your location to enhance your pitch to journalists Read More »
Plenty of minds that excel at business and are attached to fancy titles don’t do well in interviews.
5 tips on choosing who at the company should give interviews Read More »
Missing these items sometimes is easy.
5 things to move when shooting video (#5 is fake pheasants) Read More »